FOUNDER'S MESSAGE

Dear friends,

The Aashirwad Ayurveda Pharmacy (AAP) was started at our Navakkarai campus which you have visited, based on a very old desire of mine which came to my mind way back in the 90s when I saw so many of our young physicians at the factory who were so good in their job but somehow, they wanted to leave the service for various reasons. On my persuasion, they all remained and at that time, the thought came as to why not have an Ayurveda company "by the vaidyas, for the vaidyas and of the vaidyas" so that they can all contribute whatever little they can and become shareholders, thereby small owners, and for their personal needs, why not give them good medicines at 30% discount or even more depending on the costs incurred. What was important is to support the vaidyas to get the highest quality medicines at the lowest cost and thereby enable them to build a very good practice and also to earn well. 

Many young vaidyas have very good formulas which they have been using traditionally but because of the new drug laws etc. they are unable to produce those medicines and sell in the market and so Aashirwad can help them to produce those formulae and not only give it back to them but help to market it in the open market and give them a royalty so that they would have additional income, and Aashirwad will also pay them dividend for their investments as and when it becomes profitable. This will again ensure that the vaidyas can stay focused on healing their patients and need not become managers, marketeers, accountants, liaison people etc. etc. all of which will be taken care of by Aashirwad.

Aashirwad can also conduct continuous training programmes and train young vaidyas coming from the North as to how to set up an independent practice and a whole lot of plans and programmes for the benefit of young vaidyas who come out in large numbers every year but do not find a livelihood neither as a good practitioner because of the bad education they received or got employment in private companies who pay them a meagre salary nor got a job in the Government sector. 

I delayed the launch of the Company only to make sure that this concept would work out successfully and therefore, started in a very humble manner with limited personal finance, and in the last 3 years, I am very happy to say that it has grown to a substantial level. Now many big companies have started coming forward asking Aashirwad if we can produce medicines in bulk for them and if we can supply quality herbs and help by supplying pre-processed ready-to-prepare products. Now a very modern manufacturing unit has been established and senior experienced workers and young management executives and Vaidyas and modern young brilliant scientists are there with well-equipped labs .

Even with the meagre profit, the company could do very well which has given us the confidence that Aashirwad has a great future and so now a stage has come for us to invite any and every vaidya alone to be a shareholder and be a part of this noble venture. As of now only Vaidyas Jeevan Jose, Ramkumar and me are the Directors of this. By investing as shareholders, instead of feeling as jobless and hopeless, every one of you can feel that you have an institution of your own where you can produce medicines with your own formulas, get some royalty from the income from the sale of the products prepared from your formulas, and also get a dividend from the profit of Aashirwad; and there can be many more benefits, the most important of which is that Aashirwad is a platform for you to express yourself in the interest of Ayurveda, in the interest of the larger community.

Aashirwad had not been created for profit making but the greater share of the entire money which comes as the profit would go back for herb cultivation, organizing seminars, workshops, training programmes, research work, conducting Gurukula courses etc.

This is an opportunity for all of you to join hands with me in growing Ayurveda and in growing yourself too.

This is just an idea – if I see sufficient numbers of young vaidyas responding positively to this idea, then I will get my team to work on all the statutory and legal formalities and get this going at the earliest.

 

Looking forward to hearing from you,

With Love and Prayers,

P R Krishnakumar